Arrival and Networking

Welcome and Introduction

Guest introduction, market pulse on industry trends and directions, what’s new and hot & BLW WeCare Roundtable session:

▪ Updates on your business (New & Hot) ▪ What help you need and ideas/opportunities for collaboration (ASK) ▪ Opportunities for social contribution (WeCare) ▪ Referrals made within and/or outside of our BLW community (Success

Workshop conducted by guest speaker: Building Thought Leadership on LinkedIn in an AI-First World

In today’s AI-driven landscape, visibility is no longer the competitive advantage. Clarity, credibility, and trust are. Many SME founders are showing up online more than ever. They’re posting, experimenting with AI, and trying to build their personal brand. But most are still struggling to translate content into real conversations, qualified leads, and sustainable business growth. This session is designed to bridge that gap. In this practical, no-fluff workshop, Audrey Chia — Founder of Close With Copy and Fractional Content Strategist to growing service businesses — will share the exact frameworks she uses to help founders and leadership teams position themselves as trusted authorities on LinkedIn, while leveraging AI to create high-quality content faster without sounding generic or robotic. Over the past three years, Audrey has grown her own LinkedIn presence from zero to over 70,000 followers, while training more than 120 founders and business owners across industries to build authority, generate inbound opportunities, and turn their expertise into a consistent pipeline of leads and partnerships. You’ll learn: • Why most LinkedIn strategies fail to generate leads (and what to do instead) • How to build authority in a way that signals judgment, expertise, and credibility • The difference between posting for visibility vs. posting for conversion • A simple, repeatable content system designed for busy SME owners • How to use AI as a thinking partner, not a replacement • The structure behind high-performing posts that attract the right clients • How to turn conversations into business opportunities without cold pitching This session is ideal for SME founders and business owners who want to: • Build trust and influence in their industry • Attract higher-quality clients and partnerships • Stand out in a crowded, AI-generated content landscape • Create a sustainable inbound lead engine on LinkedIn Expect a blend of strategic thinking, real case studies, and actionable frameworks you can apply immediately

Audrey Chia

Sharing by BLW HK Member: Questions to Ask Yourself About Your Brand

For the BLW Singapore community, Stephen will draw on three decades of experience and share “Questions to Ask Yourself About Your Brand” – a practical, conversation-driven session designed to help founders align their brand with business strategy, spot where their brand may be holding your business back, and identify what areas you need to sharpen. The session is framed around current business priorities such as elevating perceptions of value, expansion, a strategic shift or strengthening culture.

Stephen Barry

Closing remarks

Networking