Sharing by Member: The Power of Marketing

In a rapidly changing digital landscape, marketing has become a core driver of business growth, customer engagement, and long-term brand loyalty. I will share perspectives on why marketing matters more than ever, how effective strategies can build brand awareness, and the ways in which marketing campaigns can translate directly into revenue and customer lifetime value. The session will also highlight key opportunities and risks in today’s marketing environment, from evolving consumer behaviour to the impact of social media and content platforms. The session is meant to be interactive, with questions from participants welcome throughout.