Sharing by Member: A Taste of the Yunnan Sunshine - Even a Winery Must Evolve.

After a brief overview of the wine industry in China, we will share how our winery, part of an industry that is thousands of years old, must also evolve with the times. Started in 1997 as one of the first privately-owned / foreign invested wineries in China, we have had to adapt quite quickly to changes in consumer preferences and trends. How has the revenue mix changed? What does R&D look like for a winery? What’s the new product we are most excited about? This talk will not only include history, geography, a touch of politics and economics, but also a taste of the Yunnan sunshine.