Ginnie Chu is the co-founder and Director of Point of AC, a branding and marketing company that specialises in providing solutions for startups to corporates looking to revise, enhance or strengthen their existing brand identity and marketing message to the public.

Ginnie is a multidisciplinary brand designer and entrepreneur. In her work, branding is more than just creating a visual identity for a company, it is about giving those who want to chase their reality a soul to glow. With the desire to create a positive impact on others’ lives, she goes beyond the five senses and engages with a brand’s sixth sense — its story, culture, philosophy, and aura to craft a brand that truly resonates with its audience on an emotional level.

She aims to gain an in-depth understanding of each client before incorporating emotion and aesthetics into their story. Well-acquainted with the creative scene, she possesses a keen eye for design, pays extension attention to detail and prides herself on her touch to maintain a cohesive brand across all disciplines.

Ginnie holds a degree in Product Design from the UK. She has participated in 100+ branding projects and currently acts as a marketing advisor for several NGOs to advocate and empower SEN and low-income youths.